WORK WITH ME
Author Marketing Support with Melissa Makarewicz
Social Media Strategist • Newsletter Coach • Literary Assistant
Welcome! I’m so glad you’re here.
If you’re an author looking for support with your social media, newsletter, or overall marketing strategy, I’d love to walk beside you on your journey. My work centers on helping writers grow their platforms with confidence, clarity, and ease — without burnout, overwhelm, or guesswork.
After closing The Austen Pathway, I’ve poured my full focus into The Literary Assistant so I can continue supporting readers and writers in the most aligned way possible. This is the heart of my work and where all of my coaching, strategy, and author support now lives.
Below, you’ll find all the ways we can work together.
✨ 1:1 COACHING SESSIONS
Personalized Support for Your Author Marketing
These one-on-one coaching calls are ideal for authors who want direct guidance on social media strategy, newsletter growth, branding clarity, and content confidence.
During our session, we can work on:
✔ Optimizing your Instagram or Facebook strategy
✔ Your newsletter structure, tone, and content plan
✔ Building a sustainable posting rhythm
✔ Clarifying your author brand and reader messaging
✔ Prepping your platform for a book release
✔ Storytelling and content ideas
✔ Visibility and engagement strategies
✔ Overcoming mindset roadblocks
Every author is different and your session will be tailored to your exact needs.
✨ SOCIAL MEDIA + NEWSLETTER AUDIT
A One-Time Deep Dive Into Your Author Platform
If you want clarity, direction, and a personalized strategy, without committing to ongoing coaching, this one-time audit is the perfect fit.
This is a comprehensive analysis of your social media presence and your newsletter, designed to show you exactly what’s working, what isn’t, and where your energy will be most effective as you grow your author platform.
Perfect for authors who:
want a clear, actionable plan without long-term coaching
feel stuck or overwhelmed on social media
aren’t sure if their newsletter is connecting with readers
want clean, professional direction tailored to their goals
need clarity before creating a new content rhythm
What’s Included in Your One-Time Audit
✔ Social Media Audit
A detailed review of your Instagram and/or Facebook, including:
content performance
engagement patterns
audience alignment
messaging clarity
visual branding
opportunities for improvement
strategic next steps
✔ Newsletter Audit
A full analysis of your latest newsletters + your current setup:
subject lines
open + click rates
content clarity
tone + voice consistency
optimized calls to action
reader engagement
opportunities to strengthen connection
✔ Personalized Strategy Plan (Delivered as a PDF)
You’ll receive a clear, actionable roadmap tailored to your platform and goals, including:
recommended content themes
posting rhythm that fits your energy
newsletter topic map
social media improvements
audience-building opportunities
clarity on your brand messaging
simple habits to build momentum
✔ 30-Minute Follow-Up Call
We’ll go through your audit together so you:
understand your results
know exactly what to do next
feel confident implementing the plan
You’ll walk away with clarity, direction, and a strategy that feels doable, aligned, and sustainable.
READY TO GET CLEAR ON YOUR PLATFORM?
🔗 BOOK YOUR SOCIAL MEDIA + NEWSLETTER AUDIT
✨ PROMOTE YOUR BOOK THROUGH MY NEWSLETTER
Reach a community of engaged readers + authors
I offer limited promotional opportunities inside The Literary Assistant Newsletter, which reaches a community of readers, historical fiction lovers, romance enthusiasts, and fellow writers.
This service is perfect for:
📘 New book releases
📙 Cover reveals
📗 ARC team sign-ups
📕 Author spotlights
📗 Historical fiction features
📘 Romance releases
📙 Backlist promotions
Promotion includes:
✔ A feature inside one of my curated book newsletters
✔ A short interview or spotlight section
✔ Warm, conversational, reader-first presentation
This is a great way to share your book with an audience that loves stories.
🔗 REQUEST A NEWSLETTER FEATURE
WHO I WORK WITH
I work primarily with:
Historical fiction authors
Romance authors (all subgenres)
Writers who want authentic, sustainable, reader-focused marketing
Creatives who crave clarity, structure, and support
Authors who want to enjoy the process again
If you want to build a platform that feels meaningful, aligned, and true to your voice, we’ll be a great fit.
ABOUT ME
I’m Melissa Makarewicz, author marketing coach, and social media strategist. I’ve spent years helping authors grow their platforms, launch their books, connect with readers, and find confidence in sharing their stories.
I bring a blend of:
📚 Bookish enthusiasm
🗂 Strategic marketing experience
✍️ Creativity & storytelling background
🍃 Mindset + confidence coaching
And a deep belief that every author deserves support, clarity, and a community cheering them on.
READY TO WORK TOGETHER?
Choose the support that fits your season:
👉 Book a 1:1 Coaching Session
👉 Book an Audit
👉 Request a Newsletter Feature
If you’re unsure which option is right for you, feel free to reach out to me at theliteraryassistant@gmail.com — I’m always happy to guide you.
I can’t wait to support your story.